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The Brand

The Swedish designer Helena Fredriksson lives and works in Brooklyn where she combines the two worlds into a sophisticated collection which reflects both the Scandinavian aesthetics of her upbringing and the multi-cultured reality of living in New York City. She balances the fashion sense with her art background and brings the intricate nature inspired fabric prints, created from her photographs and drawings, into the collection for an intimate touch.

The Inspiration

The Mantra

"'Designed for real women with strong opinions, big ideas, and an eye for the unique.'"

The Artistry

Modern, inventive, thoughtful and sustainable design is the core of the H. Fredriksson brand. They are known for their artful custom textile prints, made by the designer using her original photographs from her travels. Her deep belief in traditional craft as well as in a future of new sustainable fabric technologies is marked in the mindful fabric choices of her collection. All of the pieces are manufactured in New York City using sustainable fabrics and production methods.

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