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Privacy Policy

Effective Date: 02 September 2015

Last update: 02 September 2015

The following privacy policy (the “Privacy Policy”) governs the information collection practices of Another Garde, Inc.  (“we” or “us”) from  you. Specifically, it outlines the types of information that we gather about you from our website, mobile applications and other sources where we interact with you, and the ways in which we use this information.

Please read this Privacy Policy carefully. By visiting and using our Website or providing information to us in other ways, you agree that any dispute over privacy is governed by this Privacy Policy.  We may need to change our Privacy Policy at some point in the future, in which case we will post the changes to this Privacy Policy on our Website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use our Website or interact with us after we post any such changes, you accept the Privacy Policy as modified.

What Information is Collected About You?

The information that we collect about you falls into two general categories:

  1. Information You Provide to Us.

We may collect and store personally identifiable information and other information that you voluntarily supply to us. Personally identifiable information is information that can be used to contact you or that gives your specific identity.  

Some examples of this type of information include (i) demographic information (such as your name, address, email address, phone, and other contact information) that you submit to us either electronically or otherwise, (ii) information that you post on reviews, comment or other message boards on our Website, and (iii) information contained in search requests or questions that you submit to our Website.

If you access our Website or mobile applications with your log-in credentials from a social networking site (e.g. Facebook, Pinterest, or Twitter) or if you otherwise agree to associate your account with us with a social networking site, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this to the information we have already collected from you via other interactions.

  1. Information that is Automatically Collected.

We also collect and store information that is generated automatically as you navigate through our Website and mobile offerings, including without limitation data such as your browser, your IP address, your referrer addresses, and generally accepted log information.  

In order to collect this information, we may use different features that are commonly used on the Internet.  One standard feature found in browser software is called a “cookie.” Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use a website, cookies help us track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of our Website where you have entered preference information before. We also use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit our Website or open our HTML-formatted email messages. Another example of information that we may automatically collect is information about your computer’s connection to the Internet. This information allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on our Website or other digital products.

When you download or use our mobile applications, we may receive information about your location and your mobile device. Most mobile devices allow users to disable location services by using controls located in the device's settings menu. If you have questions about how to disable your device's location services, please contact your mobile service carrier or your device manufacturer.

In addition, some of our email communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our Website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our email communications.

Our online store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.  Your data is stored through Shopify’s data storage, databases and the general Shopify application. You should review their privacy policy to determine how they may store their data and use your personal information.

How is this Information Used?

We use the personal information we collect to conduct our business, communicate with you, and provide our products and services to  you. We or third-party service providers we engage may use the information to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, to provide customer service, to respond to your comments, questions or complaints, to personalize your experiences, to analyze your preferences and shopping habits, to analyze trends and statistics, to administer and fulfill our contests and other promotions, to analyze and improve our Website and our products and services, and to send you marketing communications and other information regarding our products, services, marketing, or special events. We also use your information for business purposes such as security, payment processing, analytics, operations, fraud detection, reporting, making back-ups, and legal compliance.

We do not sell, rent, or share with third parties any of your personal information.  As stated above, we may share personal information with certain third parties that perform services on our behalf. The services provided by those third parties may include: operating our Website, hosting our Website, providing the products and services you request, authorization and processing of your payments, product fulfillment, fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, loyalty program management, promotions fulfillment, web site evaluation, data analysis and, where applicable, data cleansing. Those third parties are not authorized to use or disclose personal information you provide to us on or through our Website for any purpose other than to perform the services designated by us.

Please also keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online – for example on message boards, through email or web logs, or in chat areas – that information can be seen, collected and used by others besides us. We cannot be responsible for any use of such information by third parties.

Our Website includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third party products or services through our Website, use of any information you provide is governed by the privacy policy of the third party operator of the website you are visiting or the third party provider of such products or services.  This includes those parties we have contracted with to provide advertising, usage and other services with respect to our Website.

We also make some content, products and services available through our Website through cooperative relationships with third party providers, where the brands of our third party provider appear on our Website in connection with such content, products and/or services. We may share with our third party provider any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our third party provider.  In some cases, the third party provider may collect information from you directly, and as a result, its privacy policy will apply to its use of your information. The privacy policy of our third party  providers may (and probably do) differ from ours. If you have any questions regarding the privacy policy of one of our third party providers, you should contact that party directly for more information.

Please be aware that we may share personal information with a third party if we are required by law to disclose that personal information. For example, we may be required to disclose personal information to respond to a subpoena, court order, or other legal process. We may also disclose this information in response to a law enforcement agency's request, or where we believe it is necessary to investigate or address unlawful acts or acts that may endanger the health or safety of a consumer or the general public, to verify or enforce compliance with the terms of use and policies that govern our website or as otherwise required or permitted by law.

Please also note that as our business grows, we, our parent entity or affiliates may buy or sell various assets. In the unlikely event that we, our parent entity or affiliates sell some or all of our assets, or this
Website is acquired by another company, information about our visitors and/or registered users may be among the transferred assets.


The security of your information is important to us. We have instituted security procedures and measures to protect our servers and networks that store personal information. Unfortunately, no transmission of information over the Internet can be guaranteed to be 100% secure and, therefore, we cannot ensure or warrant the security of any information. In order to help protect personal information you provide to us, you: (i) should not share your password or account information with others, (ii) should use a secure web browser, and (iii) should change your password frequently. If you wish to cancel a password, or if you become aware of any loss, theft, or unauthorized use of a password, please contact us as set forth below.

Updating Personal Information

You may access, correct and update certain personal information that you have provided to us by clicking on the "My Account" area of our Website and following the instructions located there. We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes. We will store personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Promotional Materials

When you set-up an account or click on the "My Account" area of this website, you will have an opportunity to make or change your selections relating to the receipt of promotional materials.  If you have not established an account but have instead signed-up for our email list, you will be able to change your email preferences by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Please note that removal of personal information from our database or "opting-out" will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request.   If you establish an account, you may receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the website.

Children’s Privacy Statement

This children’s privacy statement explains our practices with respect to the collection and use of personal information from children under the age of thirteen (13), and provides important information regarding their rights under Federal law with respect to such information.

Our Website and services and products are not directed to children under the age of thirteen (13) and we do not knowingly collect personally identifiable information from children under the age of thirteen as part of the Website or otherwise. Because we do not collect any personally identifiable information from children under the age of thirteen (13), we do not condition the participation of a child under thirteen in Website’s online activities on providing personally identifiable information. If you are under the age of 13 you should not provide any personal information to us and you should use our Website only with the involvement of a parent or guardian.   

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Privacy Coordinator

318 West 118th Street

New York NY 10026

Governing Law

This policy and the use of this Website is governed by  New York law, without giving effect to conflict of law rules. Any claim related to this Privacy Policy shall be brought in a Federal or state court in New York, NY within one year after the claim arises. You agree no such claim may be brought as a class action. Users of our Website consent to the jurisdiction and venue of such court as the most convenient and appropriate for the resolution of disputes concerning this policy. The Website is controlled, operated and administered entirely within the United States. If you are located outside the United States, please note the information you provide to us will be transferred to the United States. You hereby consent to this transfer.

In case of any conflict between the terms of this policy and the terms of any electronic or machine readable privacy policy (for example, a P3P electronic privacy policy), the terms of this written policy shall control.


The Website is owned and operated by Another Garde, Inc., 318 West 118th Street, New York NY 10026

Questions Regarding Privacy

If you have questions or concerns about this Privacy Policy, our privacy practices, or your dealings with us, please contact us by writing to:

Privacy Coordinator

Another Garde, Inc.

318 West 118th Street

New York NY 10026

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